Blog: The Loop


Valassis Study Shows Dads Are Better Shoppers Than Many May Think
Valassis Study Shows Dads Are Better Shoppers Than Many May Think
Father's Day has passed, and while much of the past few weeks have been focused on targeting consumers with gifts for dad, it's important to remember that dad's are consumers too. Just like other marketing demographics, the common experiences faced by dad's affect their shopping behavior in a way that marketers can use to create more engaging campaigns. Read more here.
Thank the Millennials for Reshaping the Way We Eat
Thank the Millennials for Reshaping the Way We Eat
Today’s headlines are full of articles blaming millennials for soft restaurant sales. As I read articles and watch videos like “Millennials are Killing Lunch” (Fortune, March 2017) and “Millennials are Killing Chains like Buffalo Wild Wings and Applebee's” (Business Insider, June 2017), I immediately think of the Mike and Mechanics song, “The Living Years”...
Coupons Can Tip the Scale with Millennials for New Product Launches
Coupons Can Tip the Scale with Millennials for New Product Launches
New Consumer Packaged Goods (CPG) product launches are alive and well, with 4,644 products introduced in 2017.1 This excitement and innovation has been driven, according to IRI’s recently released 2018 New Product Pacesetters Report, by factors such as a strong millennial influence, the importance of personalization and a trend toward blended brands that blur category lines (think cosmetics that...
Restaurants Can Incentivize Diners
Restaurants Can Incentivize Diners
Although the majority of consumers “usually visit the same restaurant,” diners are still willing to switch destinations based on promotions and coupons, according to research by Valassis. Read more here.
It’s Time to Review the Advertising Budget
It’s Time to Review the Advertising Budget
Advertising spend is often a “black box” for finance professionals and when budgets and economic conditions are tight, it can be the first area to be cut. The correlation of ad spend to revenue is usually not well understood, while spending reductions will presumably flow directly to the bottom line. However, that approach may have the opposite impact intended, as companies watch revenue...
Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers
Print and Digital Marketing Solutions That Help Local Businesses Attract and Retain Customers
All brick-and-mortar businesses want to drive foot traffic and sales while building a loyal customer base — but some are better equipped to do it than others. Small- and medium-size businesses serving local communities often lack the marketing resources to go up against large, national brands with internal resources at their disposal… Read more here.
Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness
Advancements in Consumer Marketing Technology Can Boost CRA Marketing Effectiveness
When it comes to advertising efforts, most marketing professionals in the banking industry understand the challenges and consequences of advertising campaigns that focus on developing low to moderate incomes (LMI). Consumer behavior among bank customers is constantly evolving and customer acquisition marketing technology continues to innovate. The combination of these realities require that banking...
Millennial Fitness Habits Spark New Thinking
Millennial Fitness Habits Spark New Thinking
Millennials are redefining fitness and healthy living. The shift from traditional gyms with monthly membership fees to boutique fitness studios is apparent, causing a change in thinking in the fitness industry. Millennials are gravitating toward classes and events that are fun and involved at boxing, cycling, group training and custom fitness studios, versus the old-fashioned “ugh, I guess it’s...
The Universal Truth – Coupons Are Here to Stay
The Universal Truth – Coupons Are Here to Stay
Clipping coupons is still a favorite national pastime, saving consumers $3.1 billion last year, NCH recently reported.1 Everything we’re seeing aligns with this. Consumer mindset and behaviors show us that coupons are playing as prominent a role as they ever have. The Landscape Kantar has reported higher inflation coming our way, which puts pressure on the budgets of low to middle income shoppers....
Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options
Retailers Urged to Incorporate Augmented Reality Into Familiar Marketing Options
Augmented reality’s role in research fits with consumers’ need to plan Retailers seeking to leverage augmented reality (AR) in their marketing campaigns should strike a balance between this popular innovation and familiar tactics with which consumers are comfortable… Read more here.  
Studies Underline Consumer Changes
Studies Underline Consumer Changes
Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. First, from Valassis, data shows that most shoppers (94%) are using coupons, with 60% saying they 'constantly plan' shopping trips… Read more...
Spring is Finally Here and the Outdoor Furniture Market is Hot
Spring is Finally Here and the Outdoor Furniture Market is Hot
Here in New England, we had a rough winter. From weeks of sub-zero temperatures in early January to a seemingly endless series of March Nor’easters dumping dozens of inches of snow – it wasn’t fun. Even we skiers had enough. Something happens when spring arrives… good feelings emerge. The clocks get turned ahead and we can magically drive home after work without the use of headlights....
What the Travel Industry Can do About Online Booking Abandonment
What the Travel Industry Can do About Online Booking Abandonment
Travel operators understand how difficult it is to acquire new customers through their websites. With a strong economy comes increased competition and the battle to win new traffic gets harder each year. Several years ago, Millward Brown conducted a study for Expedia and found that travel intenders will visit 38 travel sites in the five weeks prior to making a purchase.1 While the average time between...
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer...
With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media
With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media
Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which acquired Rocket Fuel in July, buy point solutions...