Blog: The Loop


With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
Valassis Digital’s Pehr Luedtke, Senior Vice President, Marketing and International, discusses the importance of personalized advertising A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance...
Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard
Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard
 Larry Berg, Senior Vice President, Valassis Solutions speaks about the benefits of omni channel remarketing The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Read more here.
B2B Promotions – A Win-Win Proposition
B2B Promotions – A Win-Win Proposition
As consumers, we all have experienced the fun and excitement that’s associated with opening the box of cereal to see if we’ve received a winning game piece; or we’ve twisted off a bottle cap to see if there’s a winning message revealed. Promotions are a tried and true staple of the marketing industry. It’s a business strategy that has had great success generating consumer...
The Importance of the Right Data and Right Process
The Importance of the Right Data and Right Process
Marketers were recently given a C-minus in Marketing Intelligence in a study commissioned by Forrester. So, what’s going on? In all the talk of big data, machine learning and even Artificial Intelligence, what is often missing is having the right data and the right process.  Without the right data, an analysis can be much harder and less effective.  Without the right process, even the...
Considerations for Marketers: Advertising Frequency
Considerations for Marketers: Advertising Frequency
For most marketers, reaching your target audience is the first step in a successful advertising campaign. Frequency (or repeat exposure) of the message is the second. But before making a decision, you might consider the following: Exposure does not equal frequency, Increased frequency can be the key to success, and The role of frequency varies by category of product or service promoted. Once your...
Reach and Engage Today’s Healthcare Consumer
Reach and Engage Today’s Healthcare Consumer
Today’s Dynamic Consumer is always on and constantly changing. New survey results reveal what’s going on in their heads and hearts. Inject your influence. And discover the best form of treatment. About the Study: Valassis Dynamic Healthcare Consumer insight is based on the Valassis Awareness-to-Activation Study, an ongoing study fielded in conjunction with The NPD Group, Inc., a global...
The Power of Questions and Answers in Business
The Power of Questions and Answers in Business
Simple fact: children ask tons of questions. You may recall, when you were a child, frequently asking grownups about things you didn’t understand or found intriguing. Or, you may have asked simply because you wanted interpersonal engagement. But do you recall how adults around you responded? Did you feel they listened? If you are a parent now, how do you respond to your child’s questions?...
2018 Digital Trend Predictions
2018 Digital Trend Predictions
Digital ad spending in the United States is expected to increase 12.9 percent in 2018, totaling $93.75 billion. This will account for over 43 percent of total media ad spending in the United States.1 With the continuing growth in digital advertising, let’s take a look at some key predictions for marketers to keep top of mind in 2018: Marketers will continue to shift their focus to mobile As consumers’...
Top 20 of 2017 Loop Blog Countdown: Number 1
Top 20 of 2017 Loop Blog Countdown: Number 1
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 3
Top 20 of 2017 Loop Blog Countdown: Number 3
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 4
Top 20 of 2017 Loop Blog Countdown: Number 4
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 5
Top 20 of 2017 Loop Blog Countdown: Number 5
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 10
Top 20 of 2017 Loop Blog Countdown: Number 10
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 13
Top 20 of 2017 Loop Blog Countdown: Number 13
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 15
Top 20 of 2017 Loop Blog Countdown: Number 15
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...