Quick: Think of a product that can increase purchase consideration 90%
If speed to market is key, RedPlum On-Page advertising (a.k.a. ROP) is a cost-effective way to leverage this highly-focused audience.
- Valassis’ industry leading database of 15,000+ newspapers ensures you reach the right audience, locally, nationally or to a specific demographic
- Get verification reporting, digital tear sheets, and easy-to-track billing
Key strengths:
- Speed to market in as little as 24 hours
- Excellent for competitive pricing or crisis situations
- Reach over 100 million adults daily with general and niche pubs
- Full service: placement to negotiation to analytics
Why it figures:
- Newspaper readers are more likely to buy a product if they’ve seen it in a newspaper
- Over 2/3 regularly read On-Page ads
Sources: “How America Shops and Spends 2009, Prepared by MORI Research and the Newspaper Association of America”, 2009, SS#446 |