• Newspaper Inserts

    • Newspaper Insert - General Marketing

  • Vary your message and media. But keep playing to consumer instincts

    Consumers go straight to the inserts for deals. Be there – with a relevant message. Only Valassis:

    • Distributes your value-focused inserts in both the newspaper and mail to give you unbeatable coverage
    • Prints your inserts cost-efficiently with options like our house formats and Express Inserts
    Key strengths:
    • High consumer engagement due to relevancy and popularity
    • Hyper-local, pinpointed targeting enhances ROI
    • Flexibility on versioning, paper, size, formats and delivery choices
    • Convenient, single-source solution for creative, printing and delivery
    Why it figures:
    • Newspaper: 71% check store circulars in the newspaper*
    Source: GMA/Booz & Company, 2010

    Support & Results

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    Call us at 800-437-0479 
    or Contact Us Online


    Case studies from marketers
    who use Newspaper Inserts
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    Millennials and Newspaper
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    Clients prefer our targeting strategy and analysis 2 to 1*

    Valassis’ superior insights, capabilities and proprietary tools ensure you’re reaching your best customers with the right blend of media.
    Source: 2010 TNS

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    IMO Targeting Demo
    Integrated Media Optimization (IMO) compares plans and achieves the best return on your ad spend — revealing the most effective use of direct mail, newspapers and online to drive your business.
    Learn More

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    Newspaper Inserts work. Find out why.

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