Vary your message and media. But keep playing to consumer instincts
Consumers go straight to the inserts for deals. Be there – with a relevant message. Only Valassis:
- Distributes your value-focused inserts in both the newspaper and mail to give you unbeatable coverage
- Prints your inserts cost-efficiently with options like our house formats and Express Inserts
Key strengths:
- High consumer engagement due to relevancy and popularity
- Hyper-local, pinpointed targeting enhances ROI
- Flexibility on versioning, paper, size, formats and delivery choices
- Convenient, single-source solution for creative, printing and delivery
Why it figures:
- Newspaper: 71% check store circulars in the newspaper*
Source: GMA/Booz & Company, 2010 |