• Coupon Book


  • Coupons have become a national pastime.
    Want to play?

    Our Co-op FSI is another way we set the standard with Intelligent Media Delivery. It is distributed to over 60 million households nationwide through quality newspapers and direct mail to maximize coverage and consumer response.

    Key strengths:
    • Delivered 40 plus times a year 
    • Activate consumers and see measurable results
    • Select markets or full national coverage via newspaper
    • Reaches key markets through direct mail
    • Reliable ROI and minimal cost per coupon redeemed
    • In-house printing allows control over production process
    • Category exclusive
    Why it figures:

    During the first half of 2011, the FSI accounted for 90% of total coupons distributed in the marketplace, making it the preferred method of distribution for coupons

    Source: 2011 NCH Coupon Facts Report, July 2011
  •  

    Support & Results

      Chart_Icon

    Case studies from marketers
    who use the Coupon Book
    Learn How  

      Newspaper_icon

    Why Newspaper Advertising
    will work for you
    Learn How

      Target_Icon

    Superior Targeting results
    Learn How

  •  

    Clients prefer our targeting strategy and analysis 2 to 1*

    Valassis’ superior insights, capabilities and proprietary tools ensure you’re reaching your best customers with the right blend of media.
    Source: 2010 TNS

      Smalltarget map

    IMO Targeting Demo
    Integrated Media Optimization (IMO) compares plans and achieves the best return on your ad spend — revealing the most effective use of direct mail, newspapers and online to drive your business.
    Learn More

  •      Contact Icon and text  

    Coupon Book works. Find out why.

     
     
     
     
    * Required Field