• Coupon Book


  • Coupons have become a national pastime.
    Want to play?

    Our Co-op FSI aligns the distribution of newspaper, mail and digital promotions, providing you with a more efficient market list by targeting newspapers that optimize reach and redemption opportunities.

    Key strengths:
    • Delivered to over 60M households per week
    • Activate consumers and see measurable results
    • Select markets or full national coverage
    • Reliable ROI and minimal cost per coupon redeemed
    • In-house printing allows control over production process
    • Category exclusive
    Why it figures:

    During the first half of 2011, the FSI accounted for 90% of total coupons distributed in the marketplace, making it the preferred method of distribution for coupons

    Source: 2011 NCH Coupon Facts Report, July 2011
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    Support & Results

      Chart_Icon

    Case studies from marketers
    who use the Coupon Book
    Learn How  

      Newspaper_icon

    Why Newspaper Advertising
    will work for you
    Learn How

      Target_Icon

    Superior Targeting results
    Learn How

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    Clients prefer our targeting strategy and analysis 2 to 1*

    Valassis’ superior insights, capabilities and proprietary tools ensure you’re reaching your best customers with the right blend of media.
    Source: 2010 TNS

      Smalltarget map

    IMO Targeting Demo
    Integrated Media Optimization (IMO) compares plans and achieves the best return on your ad spend — revealing the most effective use of direct mail, newspapers and online to drive your business.
    Learn More

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    Coupon Book works. Find out why.

     
     
     
     
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