Newspaper Advertising

Newspaper is the one place consumers
not only expect to see you, but look
forward to seeing you

Why it figures:

• The newspaper is the leading source for coupon clipping for 49% of consumers*

Whether you want to build your brand, add new customers, retain current ones or increase traffic, it's the place to be.

Benefits:

Each type offers a distinct advantage:

• Coupon Book:  Advertise weekly to millions of households
• Newspaper Inserts:  High consumer engagement due to relevancy and popularity
• On-Page Advertising: Engage consumers at the local level in as fast as 24-48 hours

Community Newspapers are highly favored

Readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising. Source: Newspaper Association of America Community Newspaper Readership Survey, December 2011