• Newspaper Advertising

    What are the benefits of including newspaper in your advertising plan today and going forward?

    Learn more from our experts.
     
     
    Includes newspaper, mail, in-store, digital offers, display, mobile, video and social. Strategically designed to engage and influence your consumers along their path to purchase, it works. Enhancing your advertising accountability and improving results.        
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    Newspaper Advertising works. Find out why.

     
     
     
     
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  • Newspaper is the one place consumers
    not only expect to see you, but look
    forward to seeing you

    Why it figures:
    • The newspaper is the leading source for coupon clipping for 49% of consumers*

    Whether you want to build your brand, add new customers, retain current ones or increase traffic, it's the place to be.

    Benefits:

    Each type offers a distinct advantage:

    • Coupon Book:  Advertise weekly to millions of households
    • Newspaper Inserts:  High consumer engagement due to relevancy and popularity
    • On-Page Advertising: Engage consumers at the local level in as fast as 24-48 hours
    Source: Scarborough Research, 2011
  • Newspapers are highly favored

    Newspaper Infographic

    Sources:
    1 2013 RedPlum Purse Strings Survey. Q: Where do you most often get your coupons and deals? (Boomers’ top three choices)
    2 Scarborough Research, Sense Maker Report, Prepared by the Newspaper Association of America, March 2013.
    3 Sense Maker Report, Prepared by the Newspaper Association of America, March 2013.