Retail

retail
retail-stat Source: Prosper Insights & Analytics, MBI, January 2016

Media Influence on Retail


retail-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016, general media influence (paid)

Media Mix

Notice how ad spend breaks out for the retail industry

retail-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers who bought clothing about their interaction with print advertising.


retail-readership Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 2,668 consumer responses. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general retail consumer profile.

Note:

retail-demographics
Source: Prosper Insights & Analytics, Consumer Monthly Surveys, April 2014 & 2015
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