Today, consumers are in control of how they want to receive value. When selecting a restaurant, see what matters to them and what media most influences their decision. They want 24/7 access to deals, making an integrated print + digital + mobile solution a must.
Source: Prosper Insights & Analytics, MBI, Jan. 2016
Now, compare ad spend to media influence. Is it time to change your traditional approach?
Valassis will help you identify consumer segments, however, here is a general restaurant consumer profile.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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