Restaurant

restaurant
restaurant-stat Source: Prosper monthly customer survey, Nov. 2015, n= 7,172

Today, consumers are in control of how they want to receive value. When selecting a restaurant, see what matters to them and what media most influences their decision. They want 24/7 access to deals, making an integrated print + digital + mobile solution a must.

restaurant-coupons1
restaurant-coupons2
Source: AlixPartners North American Restaurant & Foodservice 2016 Outlook, March 2016

Media Influence on Restaurants


small-business-media-influence
small-business-media-influence-2

Source: Prosper Insights & Analytics, MBI, Jan. 2016


Media Mix

Now, compare ad spend to media influence. Is it time to change your traditional approach?


restaurant-ad-spend Source: Kantar Media, 2015

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general restaurant consumer profile.

Note:

restaurant-demographics
Source: Scarborough Research Multi-Market 2015 Release 2
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