Remarketing

REMARKETING

Convert lost browsers and cart abandoners



Turn website visitors into customers
with Valassis Remarketing Activation


How do you re-engage shoppers and bring them back to your site or store? Contact them with highly personalized offers in both their inbox and mailbox. With our exclusive data intelligence and media capability, it’s a quick, easy and effective solution. Because it begins online, the Valassis Remarketing Activation platform can match a web visit to a specific email and physical address.



Why do you need it?


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*Monetate, 4th quarter 2015 to 2nd quarter 2017


BENEFITS & FEATURES

  • Only Valassis provides programmatic delivery of personalized offers two ways:
    • email within 24 hours
    • 6”x9” postcard within 5-6 days of site visit
  • Identify anonymous browsers to increase number of conversions
  • Re-engage lost browsers
  • Track response
  • Tie website visits to actual sales


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PROOF OF ACTIVATION

TESTIMONIAL


“As a small company, we’ve focused on traditional methods of customer acquisition in the past. After testing Valassis Remarketing Activation for two periods, we’re encouraged and have seen a double-digit response rate!”

— Marketing Director for a specialty food ecommerce company



Results from 2017 Q4 pilot program


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Industry Specific Insights


HOW IT WORKS


1.

Anonymous consumer browses but doesn’t complete purchase


2.

Match IP and device ID to an individual


3.

Qualify best consumer segments to specific offers (based on pages visited, time spent, purchasing data, etc.)


4.

Apply offline demographics


5.

Deliver offers via email plus postcard


6.

Report on performance and optimize


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Other Specialized Valassis Programs

Continue to think outside the box. Consider new strategies – amped up by our unique approach.




ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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Monday - Friday