It’s a continuous process. Great back-end analytics fuel future campaign improvements. But ideally, it’s the infusion of pre-, during and post-campaign data intelligence that maximizes your advertising response and ROI. And it’s what sets Valassis apart with our intelligent media delivery.
While a lot of data is good, meaningful data is better. See examples of useful data and where it applies at each stage with this chart.
Using Ansa, powered by RSi*, proves how digital campaigns drive in-store sales. We leverage the daily point-of-sale (POS) data to:
Valassis’ proprietary Response Analytics Database (RAD) allows you to set expectations, especially when utilizing our Performance Simulator, which is a useful tool when allocating your budget. We’ve compiled and studied over 35,000 marketing events and calculated response rates at a 90% confidence level. The database breaks out newspaper and mail printed inserts performance benchmarks. It categorizes purchases by type; i.e. ritual, reminder or research. Which type represents your brand?
Gain access to a tremendous network of data not readily available or collectively affordable. Our intelligence experts will help you use the data properly to drive success. For example, acquire actionable insights on:
With access to over 70% of the national offline coupon redemption data, Valassis Digital has the ability to target consumers who have redeemed coupons for a specific brand category. Our unique promotional data allows advertisers to reach more buyers of their products via custom segments and identifies price-conscious buyers.
Our unique combination of offline and online, mobile-first data provide a holistic, single view of your consumer. The elusive goal of astute marketers is fulfilled.
Measuring success throughout the purchase funnel is key, knowing that your’ campaign objectives and media roles vary.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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