Marketing Strategies

Marketing Strategies
Targeting Marketing Analytics Shopper Marketing Small Business/Local Printing
Industry
Insights
Make use of data intelligence

Overwhelmed with your underutilized big data, mobile-first data, transactional, geo-demographic, behavioral data, etc.? Valassis has an uncanny ability to select and synthesize the data that actually matters for identifying and activating real buyers anywhere. See how we connect the appropriate online and offline data intelligence to create relevant, effective, integrated media plans.

Also, take note of how we can help you with: analytics, shopper marketing, small business or local success, printing and category-specific insights.

dynamic-shopper-ebook

Research: Motivating the Dynamic Shopper

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.


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2K17 Valassis Coupon Intelligence Report

Get detailed consumer insights into how print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase.

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Ed Ramsey, Valassis VP Marketing Data & Tech Strategy

3 Imperative Data Tips

Resident expert Ed Ramsey, Valassis VP, Data Science and Platform, lends advice for you to fuel faster growth.


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Achieve cross-channel optimization

Discover Valassis Apio™

Improve your relevancy to the SAME consumer, at home or away, driving stronger activation from optimized campaigns. It’s now possible!

Valassis Apio is a proprietary methodology that infuses offline and online, mobile-first data to identify your best consumers and reach them throughout the day with a truly integrated media plan. Ultimately delivering:

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See demonstration
Video shows the power of intelligent media delivery for a scalable ad campaign.

When is it beneficial to you?

4 situations where Valassis Apio™ makes a big difference
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Want to build frequency efficiently and influence the same consumers at home and away?

  • We combine mobile-location & online behavioral data with traditional offline data to discover where your best consumers live and go
  • Saturate high-indexing, neighborhood geographies, so the same households get Shared Mail/Newspaper and Display ads
  • Deliver ads across digital devices thanks to our device homing & following intelligence
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Already using Shared Mail? Boost success – by saturating ALL the same households in the neighborhood ATZ with digital.

  • Target & saturate your existing footprint with Shared Mail/Newspaper and Display ads
  • With our device homing & following intelligence, we deliver ads across digital devices – at home and on the go
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Know for certain that you’re delivering your print ads to the highest potential neighborhoods (ATZs).

  • By integrating mobile-location & online behavioral data with traditional offline data, learn where your best consumers live and go
  • Saturate high-indexing geographies with print media
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Once your best prospects wake up and leave the house, can you still engage with them?

  • Leveraging data intelligence, identify the neighborhoods (ATZs) populated by a significant number of your consumers
  • Deliver your display ads across devices - at home (within the ATZ) and away (outside the ATZ) – and take advantage of our device homing & following intelligence.

Consumer-centric targeting unlocks growth

Why limit yourself to just the traditional retail area? Find additional, on-the-go consumers who pass through by leveraging data intelligence, like:
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Advertising Targeting Zone (ATZ)
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Our proprietary, hyper-local ATZ’s help you get more bang for the buck

To minimize waste and maximize results, we segment ZIP Codes, where significant diversity can exist, into our own Advertising Targeting Zones (ATZ’s) or neighborhoods, where concentrations of people matching your profile live. This is the key to scalability as well.

Print & Digital Media Kit

A valuable resource, save to view it later, print, or share and send to other decision makers who know that multi-media campaigns are mandatory today.

Media Kits
print and digital media kit
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Survey highlights

Keep pace with today’s cross-channel coupon users. Over 1/3 of respondents use print and digital coupons equally. See more.


Infographic

Poll of C-level marketers

Marketing’s Top 5 priorities for 2016 (choose all that apply)

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Customer Centric Focus

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Strategy/Brand Management

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Reporting/Insights

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Marketing Technology

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Omni-Channel/ Cross-Channel Promotion

C-Level 2016 Marketing Study, Black Ink ROI

Case Study

A leading QSR integrated print+ digital targeting for a national product launch

Omni-channel outperformed layered media

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SS#421
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Proven to work. Learn why and how to personalize your online and offline programs consistently — to build relationships without going broke.


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Drive measurable value from your broadcast ads: Audible Offers

See how

Cause Marketing is good for business
Digital Advertising
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Multiple choices for integrating digital media with print
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Creating the future of intelligent media delivery to drive your greatest success

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