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Configures the best blend of media for your goals and budget
When you're under pressure to get more out of your budget and your planning, our Intelligent Media Delivery puts you at ease.
IMO mapping can plot and optimize your combined print/digital footprint to the hyper-local, neighborhood level, based on consumer media consumption and purchasing preference.
New guide reveals how to optimize and integrate print and digital.
Our Marketing Media Mix works. Find out why.
Our patented Integrated Media Optimization (IMO) engine finds the most effective blend of newspaper, direct mail and online media options on a market-by-market basis. Using advanced mathematical modeling, IMO factors in your objectives, budget, targeting criteria and media scores to rapidly deliver alterative media solutions. What sets IMO apart?
As the media environment continues to change course, gain control. Valassis® has put together powerful insights, proof of performance, and industry-specific data — updated quarterly, for you to access anytime. Stop frustration. Start strategizing.
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