Marketing Media Mix

Viewing By: General Marketing
USA or Canada

How effective is your media distribution footprint?

IMO mapping can plot and optimize your combined print/digital footprint to the hyper-local, neighborhood level, based on consumer media consumption and purchasing preference.

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Cut through the clutter and reach consumers anywhere in their purchase process.

New guide reveals how to optimize and integrate print and digital.

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Our Marketing Media Mix works. Find out why.

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Find the best use of your ad dollars

Our patented Integrated Media Optimization (IMO) engine finds the most effective blend of newspaper, direct mail and online media options on a market-by-market basis. Using advanced mathematical modeling, IMO factors in your objectives, budget, targeting criteria and media scores to rapidly deliver alterative media solutions. What sets IMO apart?

Cutting-edge media planning software, enabling rapid scenario planning
Hyper-local capabilities:
- Unrivaled ZIP Code and sub-ZIP Code targeting intelligence
The most extensive newspaper database in the industry

Key strengths:

One source for integrating media that activates consumers
Media plans managed at the national level, optimized at the local level
Better coverage for same spend

Marketing Media Mix:
Integrated Media Optimization (IMO)

How effective is your media distribution footprint?

Cut through the clutter and reach consumers anywhere in their purchase process.

Find the best use of your ad dollars

Key strengths:

Navigate the ever-changing media and consumer landscape, 24-7

Marketing Media Mix: Integrated Media Optimization (IMO)

How effective is your media distribution footprint?

Cut through the clutter and reach consumers anywhere in their purchase process.

Find the best use of your ad dollars

Key strengths:

Navigate the ever-changing media and consumer landscape, 24-7

Marketing Media Mix:
Integrated Media Optimization (IMO)