Insights and Research

With our Intelligent Media Delivery, we transform data into insights that create action

Today’s marketplace is changing with rapid speed. In order to keep up with these changes, we subscribe to all of the leading syndicated research on consumers, media and the marketplace by specific category. From ad spend to bargain shopping, we can use our research to help you understand your consumer and how to reach them.

Key strengths:

• 15,000 events analyzed in every category help predict how your own
  company will do
• Experience and test results to evaluate distribution, frequency, offers and messaging
• Access to all the leading syndicated research

Resources:

• BIGinsight™
• Scarborough
• Kantar Media Intelligence
• TNS Custom Studies

Featured Partner

Our fingers are on the pulse

Case in point:

Every month, we’ll give you real-time knowledge of consumer shopping behavior and purchase intentions, and insights into the right media to reach them with.

Learn More

Consumer Trend Alert:
Gas prices impact shopping behavior

Seven in 10 consumers (73%) still say that prices at the pump continue to impact their budgets. Some of the most popular methods for defraying fueling expenses — and trending upward from a year ago — include:

• Shopping closer to home (40%)
• Taking fewer shopping trips (40%)
• Shopping for sales (39%)
• Using coupons (36%)
• Buying generics (32%)

Source: BIGinsight, July 2011