• Coupon Book program pays client 44 cents to the dollar

    Valassis’ targeting and insights create an efficient plan to deliver the Coupon Book through both newspaper and Direct Mail, boosting ROI. View video….


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  • Case Study Index

    ProductIndustryTitle / Topic
    "NEW" Display w/Media MixFood ServiceDisplay Advertising helps drive traffic with football lovers Video
    "NEW" Shared Mail InsertsSpecialty RetailBrilliant holiday program generates 254% ROI Video
    "NEW" Shared Mail InsertsGrocery Drug MassReverses sales trend and boost customer counts immediately Video
    Coupon BookCPGCoupon Book program pays client 44 cents to the dollar Video
    Coupon Book & Direct Mail DeliveryGrocery Drug MassCoupon Book delivered in Direct Mail drives 135% ROI in first two weeks Video
    Coupon DispenserCPGAt-shelf Coupon Dispensers prompt 19% brand sales lift Video
    Digital OffersCPGDigital Offer entices a response from 47.5% of new and lapsed buyers Video
    Digital Offers & Coupon BookCPGPrint + Digital promotion grows unit sales 79%! Video
    Direct Mail & Newspaper InsertsSpecialty RetailDirect Mail and Newspaper Inserts deliver 144% average ROI Video
    Direct Mail & Display AdvertisingGrocery Drug MassWrap and Display combine to drive private label sales Video
    Display Advertising & Direct Mail Food ServiceDigital plus print trumps broadcast Video
    Direct Mail InsertsFood ServiceMeasurable, Direct Mail Inserts drove four times greater sales Video
    Direct Mail InsertsSpecialty RetailShared Mail redemption delivers a return of $3.38 for every dollar invested Video
    Direct Mail ListsFinancialUnprecedented 8% growth in new customers for a Financial client Video
    Direct Mail PackageGeneral MarketingDirect Mail Package decreased cost per acquisition by 45%! Video
    Direct Mail WrapFood ServiceDirect Mail Wrap serves up 40% ROI for Casual Dining client Video
    Display AdvertisingSpecialty RetailDigital Display Ads drive 1250% increase in site traffic Video
    Display AdvertisingSpecialty RetailTargeted Display Ads drive 7:1 ROI Video
    Display AdvertisingSpecialty RetailGrand Opening display ads drove unprecedented results Video
    Newspaper InsertsGrocery Drug MassNewspaper Inserts drive 1.73% coupon redemption rate Video
    On-Page AdvertisingCPGCrisis situation requires On-Page Advertising for quick action Video
    POP DisplaysCPGIn-store POP Display raises eyes and sales: 6.3%! Video
    Print and Digital Optimal MixSpecialty RetailAttract 4 times more customers with print and digital Video
    Shared Mail Wrap Food ServiceQSR savors triple-digit sales lift on same budget Video
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