• Marketing Analytics

    Consumers have a new path to purchase. Are you on it?

    With consumers' ability to seek out more brands and information whenever, they want, right up to decision time, how do you know what media to use and when? Rely on our Intelligent Media Delivery to engage and activate them wherever they plan, shop, share and buy.

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     Purchase Cycle
    Source: McKinsey & Company Consumer Decision Journey, 2009
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    Our Marketing Analytics work. Find out why.

     
     
     
     
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  • Strategize with confidence, backed by proof

    We fully understand promotion-sensitive consumers and what influences their decisions and yours. Want proof? We deliver.

    From start to finish, Valassis uses data-driven intelligence to:

    • Optimize your media plan
    • Target your most responsive, local customers
    • Simulate and predict performance
    Key strengths:
    • Knowledge of core client industries
    • GDM, Retail, CPG, Restaurant, Services
    • Applies Valassis’ syndicated data or your own targeting and improves results
    • Possess data, research and years of experience to achieve your goals
  •  IMO Map

    Make every dollar count - target at
    the geo-hyper local level


    Through our proprietary, award-winning technology, IMO, we'll find the areas where your prospects live and shop and evaluate your local media choices accordingly. From there, our technology rapidly calculates the best media combinations - improving efficiency, and most importantly, ROI.

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