Marketing Analytics

Strategize with confidence, backed by proof

We fully understand promotion-sensitive consumers and what influences their decisions and yours. Want proof? We deliver.

From start to finish, Valassis uses data-driven intelligence to:

• Optimize your media plan
• Target your most responsive, local customers
• Simulate and predict performance

Key strengths:

• Knowledge of core client industries
• GDM, Retail, CPG, Restaurant, Services
• Applies Valassis’ syndicated data or your own targeting and improves results
• Possess data, research and years of experience to achieve your goals

Make every dollar count - target at
the geo-hyper local level

Through our proprietary, award-winning technology, IMO, we'll find the areas where your prospects live and shop and evaluate your local media choices accordingly. From there, our technology rapidly calculates the best media combinations - improving efficiency, and most importantly, ROI.