Focus on the right campaign data
Analyze multiple, meaningful sources of data before, during and after each campaign. For example:

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  • Frequent shopper or customer databases (with home locations)
  • Syndicated sources (for demographics, purchase-based, and media usage data)
  • Mobile location and online behavioral data (see where your best customers live, work & travel throughout the day)

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  • Analyze performance at regular intervals (and adjust media)
  • Test creative messaging and offer values
  • Test different media integrated together vs alone (e.g. print and digital)

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  • Your KPIs (key performance indicators)
  • Media impact (view print and digital results holistically)

Whether your business is large or small, your proprietary insights combined with online and offline data can improve your marketing and increase your ROI.



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