2K18 Valassis Coupon Intelligence Report


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Modern Shoppers and Their Quest for Savings

Whether shopping for food, health, beauty or household items, consumers are using every modern advantage – to save time and money. From savings apps to digital circulars to meal kits, today’s dynamic shoppers have endless options for researching and purchasing online or in-store. It appears they’re always on the lookout for savings. It’s a quest. Anticipating their behavior has never been more important for marketers. Our findings will help. In this report you’ll learn about:

  • Coupon trends
  • Frequent coupon users
  • How online, in-store and omni-channel shoppers prefer to save
  • What motivates the modern shopper


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