RETAIL

Consumers are tracking holiday sales. Stay visible.



Present your brand consistently across media channels


The forecast looks bright for retail and e-commerce sales this holiday season.* Understanding how shoppers behave between the digital and physical worlds will be crucial. Fortunately, we have immense online and offline behavioral data running through the Valassis Consumer Graph – informing your print + digital ad campaigns. Allow us to help you stay visible and inspire greater consumer activation.

*Source: Deloitte Forecast, 2018



PROOF OF ACTIVATION

CASE STUDY

Specialty Retailer saw 12.7 percentage point lift by leveraging their data base and the impact of Shared Mail Inserts…

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Grab your share & be merry

$967 consumer’s average spend (2017 projection)


retail-608
retail218
retail-141

Source: Prosper Insights & Analytics Monthly Consumer Surveys, Oct. 2017


CHANGES IN BEHAVIOR

4 reasons consumers holiday shop early (in October or prior)

retail-1

72% Millennials
66% Gen X
60% Boomers


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48% Millennials
46% Gen X
49% Boomers


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47% Millennials
45% Gen X
55% Boomers


retail-4

41% Millennials
46% Gen X
42% Boomers



Source: Prosper Insights & Analytics Monthly Consumer Surveys, Oct. 2017

HOW TO IMPACT

Ad circulars still dominate



Ways consumers track retailers’ sales & promotions (during the holiday season)
Compared to next highest in ranking; emails from retailers 31%

Source: Prosper Insights & Analytics Monthly Consumer Surveys, Oct. 2017


retail-ebook

eBook: Retail-specific research


Get to the who, when, where, and how shoppers today plan and make purchases. Hurry, impact sales this season!


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Preferred media for retail clients



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We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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