HOME SERVICES

They’re planning big changes. Time to update your media?


HOME IMPROVEMENT HOME SECURITY ENERGY/UTILITIES


Catch eyes with ads – both inside and outside of the home


Homes represent a major investment. Understandably, people take time to plan purchases that involve changes to their home. We’ll help you impact those plans as well as the entire shopper journey. Providing research, insights, ideas and media strategies for effective print and digital media campaigns that inspire action among today’s home owners.



HOME IMPROVEMENT MARKETING

Secure a portion of this multibillion dollar opportunity


41-percent-household-improvements
2638-avg-household-spend
106-B-total-mkt-opp

Source: Valassis Awareness-to-Activation Study, 2017



PROOF OF ACTIVATION

CASE STUDY

HVAC dealer achieves higher response with custom postcards and dynamic mobile ads than just digital alone…

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KEY CONSUMERS

Plan to make home improvements in the next year:


plan-to-make-home-improvements
Source: Valassis Awareness-to-Activation Study, 2017


HOW TO IMPACT

Research reveals ways to customize your print + digital mix


Home improvement share of influence by media type


All Millennials Gen X Boomers
Print 29% 25% 28% 34%
Online 23% 25% 24% 19%
Mobile 9% 11% 9% 6%
Source: Prosper Insights & Analytics, MBI Survey, Jan. 2017. Paid media only.


customizing-dynamic-home-improve-shopper

eBook: Customizing to the Dynamic Home Improvement Shopper

A builder’s beige approach to advertising won’t cut it. Discover generational differences in planning and shopping – revealed in our proprietary study. So you can improve activation.


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HOME SECURITY MARKETING




PROOF OF ACTIVATION

CASE STUDY

Leading telecom provider drives awareness of home security offering with an integrated print + digital campaign. Video completion rate surpassed…

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HOW TO IMPACT

Print, online and mobile represent 65% or more of all media influence on electronic purchases


Share of electronics media influence
Source: Prosper Insights & Analytics, 2018

HOMEOWNERS

share-of-electronics-media-influence-homeowners

share-of-electronics-media-influence-millennials

MILLENNIALS

planning to buy/sell a house in the next 6 months



UTILITY & ENERGY PROVIDER MARKETING


KEY CONSUMERS

What’s the profile of the energy switcher?


profile-energy-switcher
Middle class (income of $67K)
Men (54%) more so than women (46%)
Looking for lower rates or green options

Source: Scarborough Research, 2017

Home-services-gen-x-family

Consider the age group

Consumers who plan to switch are more likely to be Gen X

Plan-to-switch-energy-provider-next-12 months


HOW TO IMPACT

Time your advertising. Don’t miss the peak times to be in the market.


Energy provider ad spend

energy-provider-ad-spend
Source: Kantar Media, 2018

Preferred media for home service clients



ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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