EDUCATION

EDUCATION

How will you compel students to select your institution?



Boost enrollment with smarter cross-channel campaigns


With declining enrollment figures and with potential students looking at a variety of educational and vocational options, competition among institutions is fierce. To stand out, you need to relate one-to-one with candidates. We’ll help you identify best prospects from an increasingly diverse applicant pool and deliver personalized print and digital campaigns.




PROOF OF ACTIVATION

CASE STUDY

An education client promoted their tutoring package using our personalized, variable data postcard (VDP). The program scored high in acquiring new customers. Cost per response was just $57...

GET STORY


Changes in college population


Shrinking pool of candidates seeking higher education

Steady drop in enrollment for all sectors; 1.5% Spring, 2017

Source: The Princeton Review, Hopes & Worries 2017
62-percent-are-full-time-students
49-percent-half-live-on-campus
39-percent-attend-2-year-school

Source: Bill & Melinda Gates Foundation, 2017


Increasingly diverse college students


Understand facets beyond geography, such as:


increasingly-diverse-college-students
Source: Bill & Melinda Gates Foundation, 2017


HOW TO IMPACT

Empower your campaign with our Consumer Graph

Through our proprietary data platform, the Valassis Consumer Graph, we’re able to pinpoint and reach students at every point of their application journey from awareness to activation.


consumer graph woman
CONSUMER GRAPH

Preferred media for education clients




ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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