Shelf Talkers

Shelf Talkers

Build brand equity and grab attention
on the shelf with AdPOP & BladePOP

Advertise a new product or feature, new packaging, or family of brands.

AdPOP: Highlight a specific brand
BladePOP: Draws attention to an entire section where a brand is located

Key strengths:

Drives brand and category sales
Cross-merchandises in complementary categories
Reinforces your print advertising at-shelf
Best-in-class substrate

Why it figures:

Historical lift: 6% - 13%

Source: BIGinsight MBI™ Study, June 2011

Case Studies

Strengthen Brand & Improve ROI

Achieve relevant reach and efficiency through our Geo-Commerce Retail Zone targeting

Geo-Commerce Retail Zone targeting allows advertisers to effectively identify, locate and connect with the most relevant local retail shoppers for any campaign. We blend proprietary online and offline data including demographic, behavioral, transactional and contextual attributes to isolate prime category shoppers within designated trading areas.

Learn More

POP Displays work. Find out why.

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	Support & Results
		Case studies from marketers who use POP Displays Learn How
		Why In-Store Advertising will work for you Learn How
		Superior Targeting results Learn How

	Additions
		Services for In-Store: Insights & Research
		In-store clients also used: Coupon Book Coupon Dispensers Floor Graphics Newspaper Inserts
		Other Details Art Submission Guidelines Program Schedule

Shelf Talkers

Build brand equity and grab attentionon the shelf with AdPOP & BladePOP

Key strengths:

Why it figures:

Strengthen Brand & Improve ROI

Support & Results

Achieve relevant reach and efficiency through our Geo-Commerce Retail Zone targeting

Additions

Build brand equity and grab attention
on the shelf with AdPOP & BladePOP