Variable Data Postcards

All the customizing — without all the cost

When it comes to Intelligent Media Delivery, we're keen on efficiency. So with the RedPlum Variable Data Postcard, you get personalization without breaking your budget. Only Valassis provides data on a house-by-house basis – up to 100 million households at a saturation price for the most effective personalized advertising. This highly-efficient postcard is delivered with co-operative Direct Mail (a.k.a. Shared Mail).

Key strengths:

• Tailored names, images, offers and messages
• Measurable: track response by address and capture data

Why it figures:

• Save 40% or more over traditional solo mail programs

 Source: *Based on standard Direct Mail pricing

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