Direct Mail

Viewing By: General Marketing
USA or Canada

Direct Mail Inserts

Reach to up to 70 million households weekly with inserts, targeted at the ZIP or sub-ZIP level and delivered in the RedPlum Direct Mail Package. You also get flexibility with size, format, and message versioning.

Learn More

Direct Mail Wrap

For just pennies-per-household, you can broadcast your message to a large audience – reaching 9 out of 10
U.S. households.

Learn More

Variable Data Postcards

Even your offer can be personalized on this highly cost-efficient postcard. Only Valassis provides data on a house-by-house basis – up to 100 million households at a saturation price – for the most effective
personalized advertising.

Learn More

RedPlum Direct Mail Media

Data Licensing

Direct Mail Package

Direct Mail Inserts

Direct Mail Wrap

Variable Data Postcard

Direct Mail Advertising works. Find out why.

Name*

Email*

Company*

Phone*

* Required Field

Direct Mail is easy and cost-effective

Why it figures:

85% of consumers sort their mail daily
78% prefer to receive coupons in the mail
86% of purchase decisions are made in the home

Target specific consumer demographics with your messaging. Direct Mail is highly targetable to the ZIP Code, sub-ZIP Code, carrier route or household.

Benefits:

Each type offers a distinct advantage:

Direct Mail Package: Sharing delivery costs allows you to advertise for just pennies per household
Direct Mail Lists: Offers residential and business addresses based on your customer profile

Sources: DMNews Direct Mail Survey, 2008, Information Resources, Inc. 2010

Case Study Index

Product	Industry	Title / Topic
Direct Mail Inserts	Food Service	Measurable, Direct Mail Inserts drove four times greater sales	Video
Direct Mail Lists	Financial	Unprecedented 8% growth in new customers for a Financial client	Video
Direct Mail Package	General Marketing	Direct Mail Package decreased cost per acquisition by 45%!	Video
Direct Mail Wrap	Food Service	Direct Mail Wrap serves up 40% ROI for Casual Dining client	Video

	RedPlum Direct Mail Media
		Data Licensing Direct Mail Package Direct Mail Inserts Direct Mail Wrap Variable Data Postcard

Direct Mail Advertising

Direct Mail Inserts

Direct Mail Wrap

Variable Data Postcards

RedPlum Direct Mail Media

Direct Mail is easy and cost-effective

Why it figures:

Benefits:

Restaurant draws in four timesthe sales at far less cost

Case Study Index

Restaurant draws in four times
the sales at far less cost