Chatbots

*Retale, Feb. 2017

Chatbots are a fun, interactive and powerful tool to effectively engage your customers

Using software applications with instant messaging as a communication interface combined with artificial intelligence (AI) and natural language processing to simulate human conversation, this responsive technology allows you to overcome conventional interface issues and provide better control of your brand content.

Influence and activate shoppers with chatbot technology

PRE-SHOP

Drive customers to store

Jumpstart a chatbot with display ads, Facebook ads, or email – customers are just a click away to start learning more about your brand

IN-AISLE

Inspire and incentivize purchase

While in-store, customers can scan a QR code on a shelf talker to learn more about new flavors and how to save

POST-SHOP

Cash back on product purchases

After purchase, customers can scan their receipts and choose a payment method to receive money back

“We’re seeing huge engagement with Valassis’ innovative chatbot...

When customers walk through the doors they are then ready to make a purchase right away. We’ve seen 50 to 60 sales per month that can be tied back to the chatbot, with online ads being served to about 100,000 people each month and click-through rates between 4.5 and 5 percent. The chatbot also supports the high brand standards we have built at Feldman – we’re looking forward to finding additional ways to incorporate it into our business.”

— Al Gillespie, ecommerce director, Feldman Auto Group