Digital Advertising

Digital Advertising
Display Advertising Digital Coupons Email Marketing Mobile Marketing
Unique, hyper-local targeting drives sales nationwide

Put any anxiety about advertising in the digital space to rest. Valassis Digital handles your ad spend responsibly and tries to give you more mileage for the money. How? Several ways:

  • Superior granularity, targeting digital neighborhoods or 105,000 ATZs* for greater precision and efficiency
  • Viewability of our display inventory is higher than the industry average
  • Quality assurance as inaugural member of Integral Ad Science’s (IAS) Certified Viewability Partner Program
  • Email database is 100% opt-in and rigorously maintained
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Delivers cross-channel optimization by infusing offline + online, mobile-first data


See How

111% higher store visit lift” title=

Proof: get greater foot traffic results

See superior lift on in-store visits driven by our cross-device or mobile advertising.


Source: Foot Traffic Attribution Study by Placed
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Store pulls in $5.4 million in incremental sales

Valassis Apio discovers new prospects, creates breakthrough

Why be bound to targeting around store radius? See how our proprietary approach incorporates mobile-first data to drive serious sales and a 23.5% lift in foot traffic.

Case Study
Case Study Video
Popular beverage brand used digital advertising to stimulate traffic and sales at a large grocery retailer.
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Research: Motivating the Dynamic Shopper

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.


Get eBook
Reach millennials where it matters
Millennials use mobileeMarketer, Bronto 2016
Beats retail industry performance Source: Foot Traffic Attribution Study by Placed
Digital spend is projected to grow by double digits through 2020
digital-advertising-graphBIA/Kelsey, Local Ad Spend Forecast, 2015
Case Study Video
Restaurant owner added digital display ads to their media playbook

CTR outperformed industry average by 78%
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“I’m a strong believer in media mix. Historically, we’ve worked with Valassis to drive traffic and trial using print. Adding digital is a low-cost way for us to get more impressions in the marketplace and propel our customers along their path to purchase.”

– Marketing Director, Restaurant Franchise

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Proven to work. Learn why and how to personalize your online and offline programs consistently — to build relationships without going broke.

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3-key-consumer-trends

Consumers spend 5 hrs, 43 min/day with digital media

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.

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Time Crunched Consumers

self-described, who buy whatever is available, fastest and easiest

58-percent-visit-stores
58-percent-grocery-online
70-percent-checks-mobile
Source: 2016 RedPlum Purse String Survey, fielded on redplum.com May 16 – June 16, 2016. All = 8,882 respondents age 18+. Click here for complete infographic.

Handy reference for a variety of digital and mobile solutions that drive awareness and activation


Media Kit
digital-advertising-media-kit
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Proof of Valassis’ performance

Why rely on Valassis from start to finish? Our accuracy rate for executing print & digital programs is 99.89%
Full year 2015 accuracy rate analytics
Print Advertising
Power up your digital campaigns by integrating print

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Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-800-437-0479

9:30 a.m. - 5:30 p.m. ET

Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery