•  Trending 

    10 Best Practices for Digital Coupon Promotions
    best-practices-digital-coupons-trending-jpg  

     

    Unlike traditional coupons, digital offers have their own intricacies – from expiration dates to layouts to social sharing to targeting and distribution, whether Print@Home or Clip2Card.

     

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    Trending 

    Grocer reverses sales trend with more effective, mail delivery of store circulars  

     SMgrocery

     Direct Mail

    Client switches partner and reverses the trend of negative sales. Drives immediate lift in customer counts. 

    Media: Direct Mail

    Industry: Grocery Retailer

     Trending 

    Digital trends infographic – apply the findings, grow your sales
    rising-trends-digital-social-mobile  

     

    Rising trends: Digital, social, mobile, infographic


    New shopper marketing study reveals that nearly 71% of consumers search online for a coupon after hearing about it on social media. Learn more about rising digital trends from infographic.

     

    Infographic

    Trending 

    Male coupon users pose massive opportunity  

     Trending-Fellow-Coupon-Users-Infographic

     Fellow Coupon Users Infographic

    Guess who's shopping for groceries and household supplies more often than their mates? See stats — including what tactics activate these print and digital coupon studs — in infographic.

    Trending 

    Franchisee adds digital display to drive traffic for NFL GameDay  

     football food display

    Geographic and contextual targeting proved powerful. Display campaign outscores restaurant industry CTR

    Media: Display Advertising

    Industry: Restaurant

     


  • Marketing Analytics

    Superior targeting at the national,
    market and local level


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    Make every dollar count.  Find the areas where your best prospects live and shop; i.e. the best sales producing neighborhoods. Then evaluate your local media choices accordingly.  That's how Valassis' targeting and media optimization work to improve your ROI - only we rapidly calculate the best media combinations through our proprietary, award-winning technology:  IMO.

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