• Wireless Provider Usage in Top DMAs

    Source:Scarborough Multi-Market 2011 Release 2 (12 Months only)

    Wireless / Cell Phone Carriers Currently Used by Consumers by DMA

     

    How to read:

    Within the Atlanta DMA, 34.2% of survey respondents use AT&T Wireless for their cell phone provider, 26.3% use Verizon, 9.7% use T-Mobile, 8.2% use MetroPCS, 7.8% use Sprint / Nextel, 2.4% use TracFone, and *2.2% use Boost Mobile.


    DMA AT&T Boost
    Mobile
    Cricket MetroPCS T-Mobile TracFone U.S.
    Cellular
    Verizon
    Wireless
    Virgin
    Mobile
    Sprint/
    Nextel
    Total 24.9% 1.7% 1.7% 2.7% 9.3% 3.5% 1.0% 29.2% 1.7% 9.9%
    Atlanta DMA 34.2% *2.2   8.2% 9.7% 2.4%   26.3% #0.6 7.8%
    Boston DMA 18.0% #0.8   *2.2 7.0% 3.9%   41.4% 1.9% 8.8%
    Chicago DMA 27.4% *1.9 3.2   13.9% 2.8% 6.5% 21.9% *1.9% 9.6%
    Dallas/Fort Worth DMA 44.6% #0.4   9.1% 8.7% 2.6   11.4% *1.3% 12.3%
    Houston DMA 33.4% *2.8 5.2%   19.3% *1.0   17.0% *1.2% 11.8%
    Los Angeles DMA 27.4% 2.4%   5.9% 10.5% 1.6%   29.0% 1.7% 10.1%
    New York DMA 19.5% 2.0%   2.5% 11.4% 3.2%   37.1% 2.5% 9.3%
    Philadelphia DMA 21.9% *1.3 *1.5 *1.0 10.3% 4.0%   34.3% 1.6% 10.3%
    San Francisco/Oakland/
    San Jose DMA
    38.5% #0.9   7.3% 6.3% 1.7%   24.0% 1.5% 7.5%
    Washington, D.C. DMA 24.9% *2.0 #0.5   7.3% 3.5%   34.0% 2.5% 13.5%
    * Relatively Unstable -- 36-70 Respondents
    # Unreliable -- 35 or Fewer Respondents

    Understanding competition by market can help an advertiser knowwhere to focus their advertising dollars.

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