Wireless Provider Usage in Top DMAs

Source:Scarborough Multi-Market 2011 Release 2 (12 Months only)

Wireless / Cell Phone Carriers Currently Used by Consumers by DMA

How to read:

Within the Atlanta DMA, 34.2% of survey respondents use AT&T Wireless for their cell phone provider, 26.3% use Verizon, 9.7% use T-Mobile, 8.2% use MetroPCS, 7.8% use Sprint / Nextel, 2.4% use TracFone, and *2.2% use Boost Mobile.

DMA	AT&T	Boost Mobile	Cricket	MetroPCS	T-Mobile	TracFone	U.S. Cellular	Verizon Wireless	Virgin Mobile	Sprint/ Nextel
Total	24.9%	1.7%	1.7%	2.7%	9.3%	3.5%	1.0%	29.2%	1.7%	9.9%
Atlanta DMA	34.2%	*2.2		8.2%	9.7%	2.4%		26.3%	#0.6	7.8%
Boston DMA	18.0%	#0.8		*2.2	7.0%	3.9%		41.4%	1.9%	8.8%
Chicago DMA	27.4%	*1.9	3.2		13.9%	2.8%	6.5%	21.9%	*1.9%	9.6%
Dallas/Fort Worth DMA	44.6%	#0.4		9.1%	8.7%	2.6		11.4%	*1.3%	12.3%
Houston DMA	33.4%	*2.8	5.2%		19.3%	*1.0		17.0%	*1.2%	11.8%
Los Angeles DMA	27.4%	2.4%		5.9%	10.5%	1.6%		29.0%	1.7%	10.1%
New York DMA	19.5%	2.0%		2.5%	11.4%	3.2%		37.1%	2.5%	9.3%
Philadelphia DMA	21.9%	*1.3	*1.5	*1.0	10.3%	4.0%		34.3%	1.6%	10.3%
San Francisco/Oakland/ San Jose DMA	38.5%	#0.9		7.3%	6.3%	1.7%		24.0%	1.5%	7.5%
Washington, D.C. DMA	24.9%	*2.0	#0.5		7.3%	3.5%		34.0%	2.5%	13.5%

* Relatively Unstable -- 36-70 Respondents
# Unreliable -- 35 or Fewer Respondents

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Wireless Provider Usage in Top DMAs

Wireless / Cell Phone Carriers Currently Used by Consumers by DMA

* Relatively Unstable -- 36-70 Respondents# Unreliable -- 35 or Fewer Respondents

Understanding competition by market can help an advertiser knowwhere to focus their advertising dollars.

Learn how our insights and research can help your business

* Relatively Unstable -- 36-70 Respondents
# Unreliable -- 35 or Fewer Respondents