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  • Direct Mail Wrap - Specialty Retail
  • Direct Mail Wrap   Key Media Learnings

    • Oversized, full color 4-page wrap serves as the carrier of weekly circulars and inserts
    • Cost-efficient, broad reach saturation for pennies per household
    • Delivered to approximately 150,000 households per Zone, 600+ Zones nationally
     
    • 78% of surveyed households read or looked at RedPlum Shared Mail in a 7-day period
    • 41% of surveyed households made one or more purchases as a result of print ads in RedPlum Shared Mail in a 7-day period
    Source: Advertising Tracking Study 2013 Midyear Report, TNS Custom Studies 
  • Direct Mail Insert - Specialty Retail
  • Direct Mail Inserts   Key Media Learnings

    • Sophisticated targeting at the ZIP Code or sub-ZIP Code level
    • Flexibility to version message and use innovative formats
    • Award-winning printing capabilities
    • Turnkey programs provide efficient print and fast turnaround
     
    • 78% of surveyed households read or looked at RedPlum Shared Mail in a 7-day period
    • 41% of surveyed households made one or more purchases as a result of print ads in RedPlum Shared Mail in a 7-day period
    Source: Advertising Tracking Study 2013 Midyear Report, TNS Custom Studies 
  • Variable Data Postcard - Telecom Pay TV
  • Variable Data Postcard   Key Media Learnings

    • Stand-alone mail option delivered at a fraction of the cost of traditional solo-mail
    • Tailored images, offers and messages based on specific household data
    • Measurable: track response by address and capture data
    • VDP+: 4-page postcard format provides more room to feature multiple coupons, products and/or offers
    • VDP+ offers the ability to have more confidential or personalized information contained inside
     
    • The Variable Data Postcard increased recipients’ purchase intent by 26%
    Success Story 673
  • Coupon Book - Specialty Retail
  • Coupon Book (Co-op FSI, Cooperative Free Standing Insert)   Key Media Learnings

    • Versatile, cost-effective coupon delivery vehicle that reaches 60mm households
    • Category exclusive, 4-color, FSI book produced at our state-of-the-art printing facilities
    • Weekend distribution 40+ times per year
    • Select newspapers by market or obtain full national coverage
     
    • Coupon users save $11.20 on average per shopping trip with coupons. This amounts to about 11.5% of the customers basket total

    Source: NCH Marketing Services, Inc., Coupon Facts Report 2013 

  • Newspaper Insert - Specialty Retail
  • Newspaper Insert   Key Media Learnings

    • Inserts distributed through targeted newspaper circulation
    • Targeted at the Zone or ZIP Code level
    • Flexibility to version message and use innovative formats such as die-cuts, oversized and multi-page
    • Run any day of the week, in any market, in 15,000+ newspapers
    • Award-wining printing capabilities
    • Turnkey programs provide efficient print and fast turnaround
     
    • 81% of newspaper readers used an insert/circular in the past 30 days
    Source: How America Shops & Spends 2013, NAA
  • On-Page Advertising - Specialty Retail
  • On-Page Advertising (Run-of-Press, ROP)   Key Media Learnings

    • Run cost-effective advertising with quick-turnaround in the newspaper sections of your choice– making it a key component of your Rapid Response toolkit
    • Over 15,000 newspapers, including community and niche publications
    • Variety of specialty formats including Adhesive Notes
    • Customize message geographically and promotionally with versioning capabilities
    • Full-service promotion management from program strategy consultation to e-tearsheets all under one-order, one-bill
     
    • ROP enjoys 41% overall average recall rate
    • Recall is 11% higher with full color ads than B&W only
    • Increased impact: 56% recall for Spadea and 58% recall for front page AdNotes
    Source: Research & Analysis of Media (RAM), 2013




  • Digital Offers
  • Digital Coupon Distribution   Key Media Learnings

    • Targeted distribution at national, regional, local or retailer specific levels
    • Printable or downloadable digital coupons delivered anytime, anywhere to current or prospective customers
    • Proprietary platform enabling secure distribution of your offers within your digital venues or across our nationwide Web properties and networks
    • Redplum.com network of 6,500+ shopping, lifestyle and retailer websites serving 130 million+ shoppers
     
    • 84% of women who use digital coupons print 1-2 coupons per week¹
    • 74% of consumers spend 1 to 4 hours weekly looking for digital coupons²
    Sources:
    ¹Valassis / Prosper eCoupon study, 2010
    ²Valassis Purse String Study, 2011
  • Display Advertising - Specialty Retail
  • Online Display Advertising   Key Media Learnings

    • Readily augments traditional media to increase reach and impact
    • Drives web traffic; links to coupons or landing page
    • Robust targeting uses demographic, geographic, editorial and behavioral attributes
    • Flexible ad formats and rich media including video and mobile ads
    • Campaigns are optimized and measureable in real-time
    • Quick turn – ads can go live within 3-5 business days
     
    • 74% of consumers are more likely to buy a product in a store if they have a digitalcoupon¹
    • In 2011, online display ad spending reached $12.4 billion; by 2016 online ad spending will be $26.6 billion²
    Sources:
    ¹ eMarketer, 2011
    ² eMarketer, 2012
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