• What Store Format Do You Shop Most often for Women's Clothing?

    BIGinsight™, CIA October 2011
    How to read:
    Consumers who shop at Specialty Apparel stores most often for women's clothing are more likely to be younger females with household incomes under $50,000.
     




    What Store Format Do
    You Shop Most often for
    Women's Clothing?
    All Department Store Discount Store Specialty Apparel Store Membership Warehouse/
    Catalog/
    Internet/Other
    No Preference
    Respondents Selected: 8585 2655 1994 1153 630 2153







    Gender





    Male 48.7% 43.0% 34.7% 29.4% 38.3% 80.2%
    Female 51.3% 57.0% 65.3% 70.6% 61.7% 19.8%







    Age Range





    18-24 13.1% 7.7% 11.5% 24.6% 15.4% 14.5%
    25-34 17.9% 15.7% 16.1% 24.8% 21.2% 17.6%
    35-44 17.9% 17.7% 19.6% 18.2% 12.5% 17.9%
    45-54 19.2% 19.8% 23.1% 11.9% 15.0% 19.9%
    55+ 32.0% 39.1% 29.7% 20.5% 35.9% 30.1%
    Average Age 45.3 48.5 45.6 38.9 45.4 44.5







    Annual HHI





    Less than $15,000 12.6% 5.9% 16.9% 11.4% 15.3% 18.2%
    $15,000 to $34,999 27.6% 19.6% 38.3% 26.2% 29.4% 28.2%
    $35,000 to $49,999 16.1% 16.0% 17.7% 16.2% 17.1% 14.4%
    $50,000 to $74,999 20.7% 26.2% 16.3% 20.2% 20.3% 17.2%
    $75,000 or more 23.1% 32.3% 10.9% 26.0% 18.0% 21.9%
    Average Income $54,317 $65,786 $40,697 $57,601 $49,511 $50,961







    Number in HH under 18?





    None 65.7% 63.0% 61.6% 59.1% 65.2% 75.7%
    1 or 2 26.7% 29.7% 28.9% 32.3% 25.4% 19.0%
    3 or more 7.6% 7.3% 9.5% 8.6% 9.4% 5.4%







    Ethnicity





    African American/Black 9.8% 7.4% 10.2% 12.3% 15.5% 9.4%
    Asian 3.8% 4.0% 2.3% 4.7% 3.5% 4.7%
    Multi-Racial 2.5% 1.8% 2.1% 2.9% 4.1% 3.1%
    Native American 1.0% 1.0% 1.1% 0.7% 1.7% 0.9%
    White/Caucasian 80.1% 83.5% 81.3% 76.1% 71.5% 79.4%
    *Hispanic, Latino or Spanish 8.7% 8.0% 9.5% 8.9% 12.1% 7.8%
    Some other race or ethnic heritage 2.7% 2.2% 3.1% 3.4% 3.7% 2.5%







    Marital Status





    Married 48.2% 61.8% 48.6% 46.5% 45.2% 31.6%
    Single, never married 25.9% 16.9% 20.5% 29.2% 26.1% 41.3%
    Other 25.9% 21.3% 30.9% 24.3% 28.6% 27.1%
    * Please use data with caution due to low sample size. Sample sizes of >100 are statistically valid.

    Understanding consumer demographic differences for certainproducts by retailer gives you greater insight on who to target.

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