What Store Format Do You Shop Most often for Women's Clothing?

BIGinsight™, CIA October 2011

How to read:
Consumers who shop at Specialty Apparel stores most often for women's clothing are more likely to be younger females with household incomes under $50,000.


What Store Format Do You Shop Most often for Women's Clothing?	All	Department Store	Discount Store	Specialty Apparel Store	Membership Warehouse/ Catalog/ Internet/Other	No Preference
Respondents Selected:	8585	2655	1994	1153	630	2153

Gender
Male	48.7%	43.0%	34.7%	29.4%	38.3%	80.2%
Female	51.3%	57.0%	65.3%	70.6%	61.7%	19.8%

Age Range
18-24	13.1%	7.7%	11.5%	24.6%	15.4%	14.5%
25-34	17.9%	15.7%	16.1%	24.8%	21.2%	17.6%
35-44	17.9%	17.7%	19.6%	18.2%	12.5%	17.9%
45-54	19.2%	19.8%	23.1%	11.9%	15.0%	19.9%
55+	32.0%	39.1%	29.7%	20.5%	35.9%	30.1%
Average Age	45.3	48.5	45.6	38.9	45.4	44.5

Annual HHI
Less than $15,000	12.6%	5.9%	16.9%	11.4%	15.3%	18.2%
$15,000 to $34,999	27.6%	19.6%	38.3%	26.2%	29.4%	28.2%
$35,000 to $49,999	16.1%	16.0%	17.7%	16.2%	17.1%	14.4%
$50,000 to $74,999	20.7%	26.2%	16.3%	20.2%	20.3%	17.2%
$75,000 or more	23.1%	32.3%	10.9%	26.0%	18.0%	21.9%
Average Income	$54,317	$65,786	$40,697	$57,601	$49,511	$50,961

Number in HH under 18?
None	65.7%	63.0%	61.6%	59.1%	65.2%	75.7%
1 or 2	26.7%	29.7%	28.9%	32.3%	25.4%	19.0%
3 or more	7.6%	7.3%	9.5%	8.6%	9.4%	5.4%

Ethnicity
African American/Black	9.8%	7.4%	10.2%	12.3%	15.5%	9.4%
Asian	3.8%	4.0%	2.3%	4.7%	3.5%	4.7%
Multi-Racial	2.5%	1.8%	2.1%	2.9%	4.1%	3.1%
Native American	1.0%	1.0%	1.1%	0.7%	1.7%	0.9%
White/Caucasian	80.1%	83.5%	81.3%	76.1%	71.5%	79.4%
*Hispanic, Latino or Spanish	8.7%	8.0%	9.5%	8.9%	12.1%	7.8%
Some other race or ethnic heritage	2.7%	2.2%	3.1%	3.4%	3.7%	2.5%

Marital Status
Married	48.2%	61.8%	48.6%	46.5%	45.2%	31.6%
Single, never married	25.9%	16.9%	20.5%	29.2%	26.1%	41.3%
Other	25.9%	21.3%	30.9%	24.3%	28.6%	27.1%

* Please use data with caution due to low sample size. Sample sizes of >100 are statistically valid.

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