• Comparison Shopping

    Retail Merchandise Categories - 90 Day Outlook

    (Nov 11 compared to Oct 11, Nov 10 and Nov 09)


    Category Month
    over
    Month
    Nov 11 vs. Oct 11
    Year over
    Year
    Nov 11
    vs.
    Nov 10
    2 Year
    Nov 11
    vs.
    Nov 09
    Category Month
    over
    Month
    Nov 11 vs. Nov 11
    Year over
    Year
    Nov 11
    vs.
    Nov 10
    2 Year
    Nov 11
    vs.
    Nov 09
    Children's UP UP UP Toys and Games UP UP UP
    Women's Dress UP UP UP CDs/DVDs/Videos/
    Books
    UP UP UP
    Women's Casual UP UP UP Electronics UP UP UP
    Men's Dress UP UP UP Groceries UP UP UP
    Men's Casual UP UP UP Home Improvement UP UP UP
    Shoes UP UP UP Lawn & Garden UP UP UP
    HBC UP UP UP Home Furniture UP UP UP
    Dining Out UP UP UP Decorative Home Furnishing UP UP UP
    Sporting Goods UP UP UP Linens/Bedding/
    Draperies
    UP UP UP
    Source: Prosper™, Consumer Intentions & Actions® Survey, Nov-11


    Fuel prices are impacting plans for Grocery behaviors, with increases to near 2-year highs for both comparative shopping with circulars and use of coupons.

    As a result of fluctuating gas prices, are you doing any of the following? (Check all that apply)



    Total U.S. Grocery Gas Chart
    Source: Prosper  CIA Trends Database ©2011, Prosper®, All Rights Reserved May 2011 n=8344


    And to prove the recession isn't over in grocery, plans for spending less in the next 90 days remains high

    Over the next 90 days, do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year? Groceries



    Total U.S.

    Grocery Spend Chart
    Source: Prosper  CIA Trends Database ©2011, Prosper®, All Rights Reserved May 2011 n=8344


    82% of shoppers say they visit Supermarkets almost every time or fairly often; Supercenters rank second at 47%.

    Frequency of shopping for grocery-type items by channel

    Grocery Frequency Chart
    Source: FMI 2011


    Following 5 consecutive years of losses, Supermarkets have stabilized and increased their preference as the Primary channel/store preference - key since this is where almost 77% of their spending takes place.

    Primary Store Channels, 2005-2011

    Grocery Prime Channels Chart
    Source: FMI 2011


    Reflecting the lasting impact from the Recession, Price remains the primary factor for determining a shopper's primary food retailer.

    The most important factor in selecting a primary food retailer

    Grocery Selecting Chart
    Source: FMI 2011


    Grocery Cooking Chart
    And more consumers will be cooking at home, again an impact of the Recession and continued opportunity for the GDM vertical.
    Source: FMI 2011

    Methodology

    The Monthly Consumer Survey from Prosper is conducted among 8,500+ online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent. Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate).

    DISCLAIMER OF WARRANTIES: Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained by Prosper from any source; the present or future methodology employed in producing Prosper statistics; or the Prosper data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user's own risk.

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