Retail Merchandise Categories - 90 Day Outlook

(Nov 11 compared to Oct 11, Nov 10 and Nov 09)

Fuel prices are impacting plans for Grocery behaviors, with increases to near 2-year highs for both comparative shopping with circulars and use of coupons.

As a result of fluctuating gas prices, are you doing any of the following? (Check all that apply)

And to prove the recession isn't over in grocery, plans for spending less in the next 90 days remains high

Over the next 90 days, do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year? Groceries

Total U.S.

82% of shoppers say they visit Supermarkets almost every time or fairly often; Supercenters rank second at 47%.

Frequency of shopping for grocery-type items by channel

Following 5 consecutive years of losses, Supermarkets have stabilized and increased their preference as the Primary channel/store preference - key since this is where almost 77% of their spending takes place.

Primary Store Channels, 2005-2011

Reflecting the lasting impact from the Recession, Price remains the primary factor for determining a shopper's primary food retailer.

The most important factor in selecting a primary food retailer