To get printable coupons or find the RedPlum coupon book in your area:
Go to redplum.com
For consumer inquiries about our products:
Source: BIGinsight SIMM-18, June 2011
“The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And today’s shoppers are more unique, demanding and more in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it – despite efforts made by marketers to persuade shoppers where to shop and what to buy. The shopper is in control!”
That quote sums up the challenges of those competing in the GDM vertical face everyday. With such challenges, you need Intelligent Media Delivery to stay on top of the trends and know where your consumers shop and what they buy. For example, during the past year, drug, dollar and club channels each captured a share of CPG spending, posting important gains across CPG departments.As you'll see, consumers continue to look for deals as highlighted in the FMI 2012 release:
And as the consumer has gained control, the industry continues to evolve to meet their changing needs. Consider that in April 2012 the mix of CPG/grocery sales broke out as follows.
And we aren’t even reflecting the movement online, where FMI reported over half of the shoppers surveyed say they have made a purchase in an online grocery category.
The times have changed behaviors, who is in control, options for purchasingand how consumers plan to shop and save.
It’s why now more than ever, retailers are turning to Valassis!
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