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“The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And today’s shoppers are more unique, demanding and more in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it – despite efforts made by marketers to persuade shoppers where to shop and what to buy. The shopper is in control!”
That quote sums up the challenges of those competing in the GDM vertical face everyday. With such challenges, you need Intelligent Media Delivery to stay on top of the trends and know where your consumers shop and what they buy.
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