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Sneak Peek - Just a few of the updates made this quarter:

• 2012 Calendar Events
• General Marketing - BIGinsight
• GDM - Advertising Readership & Response
• Food Service- Media Influence

Webcast:
Engaging Consumers - New Rules

Featured Speaker: Dan Sherr - Vice President and General Manager, Integrated Media Solutions

Dan has been involved in segmentation, targeting, database marketing and advanced analytics virtually his entire career. Dan led the development of Valassis’ technology-based local media planning system IMO (Integrated Media Optimization) which uses optimization technology to find the “best fit” of ad spend for local print and digital media to maximize the coverage and response of the highest opportunity target customers.

He was a founding partner of Claritas, the developers of PRIZM, the geo-demographic lifestyle segmentation and targeting system broadly used in marketing today. Dan was Executive Vice President of Business Development at Information Resources, Inc. and Chief Strategy Officer for Alliant, a cooperative database company providing advanced analytic and modeling services to the publishing industry. He started his career in packaged goods at Kraft and Quaker.

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Targeting Demo

Whether you want to cover the entire country or focus on specific neighborhoods, we can hone in on the best ZIP Codes (newspaper) and sub-ZIP codes (shared mail) to achieve your objectives.

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