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  • Top Banks in Top DMAs

    Source: Scarborough Research, Individual Market 2012 Release 1, Feb 2011 - March 2012,
    How to read:
    Within the Chicago DMA, more households use Chase for their primary bank, followed by Bank of America, Harris Bank, any credit union, and TCF Bank.
               
    Rank within DMA Chicago Dallas Fort Worth Los Angeles New-York Philadelphia
    1 Chase Bank of America Bank of America Chase Wells Fargo
    2 Bank of America Chase Wells Fargo Bank of America Any Credit Union
    3 Harris Bank Wells Fargo Chase Citibank TD Bank
    4 Any Credit Union Any Credit Union Any Credit Union TD Bank PNC Bank
    5 TCF Bank BBVA Compass Citibank Any Credit Union Bank of America

    Understanding competition by market can help an advertiser know where to focus their advertising dollars.

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