• Top Banks in Top DMAs
    Insight: In the Los Angeles DMA, 23% of households use Bank of America as their primary bank; where as in Chicago, 25% of households use Chase as their primary bank.
    Banks HHLD uses (primary bank) - Top 3 by DMA shown  
      National
    New York
    DMA
    Los Angeles DMA
    Chicago 
    DMA
    Philadelphia DMA Dallas/Fort Worth DMA  
    Bank of America 11% 10% 23% 8%   17%  
    BMO Harris Bank 0%     7%      
    Capital One Bank 1%            
    Chase 10% 21% 19% 25%   21%  
    Citibank 1% 6%          
    Citizens Bank 1%            
    PNC Bank 3%       11%    
    SunTrust 1%            
    TD Bank 1%       10%    
    Wells Fargo 10%   15%   16% 11%  
                   
    None 14% 20% 15% 14% 13% 17%  
    Any credit union 16% 5% 13% 5% 14% 12%  

    Source: Scarborough Multi-Market 2014 Release 2
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