• Top Banks in Top DMAs

    Source: Scarborough 2013 Market Release 2, Sep 2012 - Aug 2013
    How to read:
    Within the Atlanta DMA, more adults 18+ use Wells Fargo as their primary bank followed by Bank of America, Any credit union, SunTrust and Regions Bank. However, 15% of Adults 18+ do not have a primary banking institution within the Atlanta DMA
    Rank within DMA Atlanta Boston Chicago Houston Los Angeles
    1 Wells Fargo Bank of America Chase Chase Bank of America
    2 Bank of America Any Credit Union Bank of America Bank of America Chase
    3 Any Credit Union Citizens Bank PNC Bank Wells Fargo Wells Fargo
    4 SunTrust TD Bank BMO Harris Bank Any Credit Union Any Credit Union
    5 Regions Bank Sovereign Bank TCF Bank Woodforest National Bank Citibank
    Do not use a bank 15% 10% 13% 15% 16%

    Understanding competion with a market can help marketers understand where to focus their advertisting dollars and what the potential of none banking Adults 18+.


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