Newsroom Press Release Archive


Valassis Digital joins new Integral Ad Science Program

Jan 22, 2016

Valassis Digital Joins New Integral Ad Science Program New Program Certifies Viewability, Optimizes Transparency and Quality for Customers Livonia,  Mich., Jan. 22, 2016: Valassis, a leader in intelligent media delivery, today affirmed the value it places on media distribution quality and certified viewability by becoming an inaugural member of Integral Ad Science's Partner Program. Integral Ad Science (IAS) is the leader in quantifying digital media quality, and Valassis Digital's program membership signifies to its clients that they are prepared to transact based on discrepancy-free...
NCH hires Scott Waldron

Jan 8, 2016

Scott Waldron to Lead NCH Marketing Services and Valassis International Waldron's 30 Years of Experience Spans Leading Global Companies   LIVONIA, Mich., Jan. 7, 2016: Valassis, a leader in intelligent media delivery, has appointed Scott Waldron as President, NCH, and Managing Director, Valassis International. In this role, Waldron will lead NCH, a Valassis subsidiary and global leader in the redemption, audit, settlement and analysis of promotional offers. He will also have oversight for Valassis' European promotional operations in the United Kingdom, Germany, Italy, Spain and...
Valassis Acquires Clipper Magazine and Printed Deals

Nov 5, 2015

Valassis Acquires Clipper Magazine and Printed Deals - Accelerates Expansion into Local Business MarketTwo Strategic Acquisitions Deliver Industry Leading Local Market Reach for Valassis Clients as Part of National Consolidation in Local Promotional Advertising LIVONIA, Mich., Nov. 5, 2015: Valassis, a leader in intelligent media delivery, announced today the acquisition of Clipper Magazine, the leading provider of multi-channel marketing and promotional solutions to local businesses. Clipper Magazine is widely recognized by small business owners and consumers for its ability to create...
Wayne Powers

Oct 19, 2015

Wayne Powers Joins Valassis as Chief Revenue and Operating Officer LIVONIA, Mich., Oct. 19, 2015: Valassis, a leader in intelligent media delivery, has appointed Wayne Powers as Chief Revenue and Operating Officer. In this role, Powers will lead revenue growth and the cross-channel client/advertiser experience for Valassis, a division of Harland Clarke Holdings Corp. A 30-year veteran in the media industry, Powers has successfully led print and digital initiatives that boosted revenue growth of global brands through omni-channel integration. He has held multiple senior leadership positions...
Valassis and Qples Alliance Digital Coupon Delivery

Oct 15, 2015

Valassis and Qples Launch Exclusive Alliance to Deliver theNext Generation of Digital Coupon Delivery  Alliance Leverages Valassis' Extensive Product Portfolio toCreate Industry Leading Omni-Channel Digital Coupon Delivery System  Livonia, Mich. and Arlington, Texas - Oct. 15, 2015 - Valassis, a leader in intelligent media delivery, today announced an exclusive alliance with Qples Inc., an innovative coupon and technology services provider, to combine their platforms and offer clients a comprehensive digital coupon delivery solution.  This new omni-channel offering allows...
MyCity MyDeals - Riverside

Sep 15, 2015

Valassis Launches My City. My Deals. in Greater Riverside Area  RedPlum® Brings 34 Years of Expertise to Small Businesses with the Delivery of New Hyper-local Shopping Guide  LIVONIA, Mich., Sept. 15, 2015  Valassis, a leader in intelligent media delivery and well established provider of promotions to the greater Riverside area, including Corona and Moreno Valley, Calif., announced today the launch of My City. My Deals., a hyper-local shopping guide. To be distributed as part of the RedPlum® Shared Mail package that has been welcomed into Riverside area homes...
Valassis launches Valassis Mobile Offers (VMO)

Aug 12, 2015

Valassis Launches Valassis Mobile Offers (VMO) to Boost Businesses’ In-Store Traffic and Sales New Solution Targets On-the-Go Shoppers with Location-Based Offers LIVONIA, Mich., August 12, 2015: Valassis, a leader in intelligent media delivery, today announced the launch of its latest solution, Valassis Mobile Offers (VMO), a platform designed to help drive mobile shoppers into stores by delivering personalized, on-the-go local offers. VMO helps marketers deliver compelling retailer centric mobile in-store offers to high-intent shoppers, driving real performance and measurable...
Coupon Intelligence Report

Jul 17, 2015

Valassis Coupon Intelligence Report Reveals New Insights into the Millennial Generation Millennial Parents: Value-seeking Behavior Increases, Mirrors That of Gen X and Baby Boomers  LIVONIA, Mich., July 16, 2015: Valassis, a leader in intelligent media delivery, released today its 2015 Coupon Intelligence Report "Activating Today's Shoppers," which provides a look at coupon usage and shopping behavior across generations, while offering new insights on targeting millennials, specifically those with children. The Valassis Coupon Intelligence Report focuses on consumer...
Valassis and Retail Solutions Inc. strategic alliance

Jul 1, 2015

Valassis and RSi Launch Strategic Alliance, Delivering Measurable ROI to Digital Advertising  Alliance Enables Retailers to Maximize Campaign Success by Reaching Consumers In the Right Place, At the Right Time  Livonia, Mich. and Mountain View, Calif. - June 30,2015 - Valassis, a leader in intelligent media delivery, and Retail Solutions Inc.(RSi), a global point-of-sale analytics leader, today announced an alliance that allows retailers and consumer goods manufacturers to reach and attract local shoppers while maximizing the return on investment for digital campaigns. Valassis...
30th Anniversary - "Have You Seen Me?" program

May 26, 2015

Valassis' Have You Seen Me? Program Marks 30th Anniversary  Livonia, Mich., May 26, 2015: Delivering hope to missing children and their families is at the core of a program that commemorates its 30th anniversary this month. Valassis, a leader in intelligent media delivery, the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service (USPS) have been working to reunite missing children with their families through the Have You Seen Me?® program since it first launched on May 24,1985. The names and faces of missing children are featured across Valassis'...