Valassis Acquires NJ Savvy in Central New Jersey

Published Wednesday, Dec 13, 2017

Valassis Acquires NJ Savvy in Central New Jersey

Helps More Small-and-Medium-Size Businesses Reach Their Consumers

LIVONIA, Mich., Dec. 13, 2017: Valassis, a leader in intelligent media delivery, today announced that NJ Savvy, distributed via direct mail in Monmouth, Middlesex and Ocean counties, New Jersey, will join Clipper, the Valassis-owned magazine focused on local businesses.

Distributed to over 77,000 households, these publications are the most recent addition to Valassis’ growing portfolio of local offerings. Valassis has continued to build its presence in local markets across the country since it acquired Clipper and Printed Deals in late 2015.

“Bringing NJ Savvy into the Valassis fold will enhance our existing position in the Central New Jersey market and help more small-and-medium-size businesses extend unmatched print and digital savings opportunities to consumers,” said Wayne Powers, President, Valassis.

“NJ Savvy affords us a great opportunity to expand our advertiser relationships in Monmouth, Middlesex and Ocean counties,” said Steve Hauber, President, Valassis Local Solutions. “Merchants in and around Central New Jersey will continue to have the ability to cost-effectively reach and engage even more consumers every day. We are thrilled to welcome NJ Savvy to our Clipper family.”

To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.

Media Contact
Mary Broaddus