Published Monday, Nov 20, 2017
LIVONIA, Mich., Nov. 20, 2017: Valassis, a leader in intelligent media delivery, has appointed Bonnie Bisson to the new role of Vice President, Sales Enablement, where she will partner with sales leadership and focus on developing people, processes and technologies to drive sales results.
Bisson possesses more than 20 years of industry experience, cultivating powerful sales teams, expanding internal processes and introducing technologies to enable revenue-generating results. In this role, Bisson will implement accelerated training and development across the company’s sales organization to elevate Valassis’ ability to bring effective solutions to its clients.
Most recently, she led cross-functional teams leveraging key partnerships across marketing, sales and business operations groups at InsideView Technologies, a San Francisco-based marketing services company. Bisson also aligned sales and marketing teams to achieve significant growth as Vice President of Sales and Marketing at National Corporate Housing. Previously, she also held leadership positions at CORT, a Berkshire-Hathaway company.
“Bonnie’s vast sales and leadership experience will drive our strategic growth initiatives and further enhance our position as a leader in intelligent media delivery,” said Mark Ellis, Chief Revenue Officer, Valassis. “I am confident that Bonnie will bring significant value to Valassis, building a sales enablement center of excellence.”
Bisson holds a Bachelor of Arts degree from Western Michigan University.