Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts

Published Tuesday, Sep 5, 2017

Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts

Strengthens Staten Island, New York Foothold

LIVONIA, Mich., Sept. 5, 2017: Valassis, a leader in intelligent media delivery, announced that SI View – operating in Staten Island, New York – will join Clipper, the Valassis-owned magazine focused on local businesses. SI View is a well-known brand that will enhance Valassis’ position in the Staten Island market.

SI View has been mailing in Staten Island for over 10 years and is the most recent addition to Valassis’ local intelligent media delivery offerings. Since the acquisition of Clipper Magazine and Printed Deals in late 2015, Valassis has been actively expanding its presence in local markets across the country.

“SI View strengthens our position in the Staten Island market and is a natural fit with our existing portfolio,” said Wayne Powers, Valassis Chief Operating Officer. “This addition will enable us to help more small and medium-size businesses in the market extend unmatched print and digital savings opportunities to consumers.”

“SI View affords us a great opportunity to expand our advertiser relationships and add great content to our existing presence in the Staten Island market,” said Steve Hauber, President, Valassis Local Solutions. “Merchants in and around Staten Island will have the opportunity to cost-effectively reach and engage even more consumers every day. We are thrilled to welcome SI View to our Clipper family.”

To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.

Media Contact
Mary Broaddus