Published Monday, Jul 10, 2017
Consumer Activation Score Identifies Neighborhoods and Markets With Value-oriented Audiences
LIVONIA, Mich., July 10, 2017: Valassis, a leader in intelligent media delivery, today launched its Consumer Activation Score, enabling advertisers to precisely target value-oriented audiences and deliver the deals they want to receive. Pairing its industry-leading advanced targeting and data analytics capabilities with consumer activation data, Valassis will provide advertisers the ability to identify value-seeking consumers with more granularity.
With 85 percent of brands saying their segmentation strategy is based on broad, simple clustering, there is a need for an enhanced, narrowed targeting solution. Consumer Activation Score provides a unique audience persona by combining Valassis’ proprietary access to coupon redemption data sources with advanced analytical insights, including what consumers are buying, where they purchase and where they are located. This enables clients to engage a targeted group of value-oriented consumers in a more personalized way at the most critical points during their shopping journey.
“Consumers provide a wealth of data to brands today, and in return, they expect relevancy and personalization,” said Greg Green, Valassis’ chief data and analytics officer. “With our new Consumer Activation Score, our clients can better target the massive audience of value-seeking shoppers, to deliver more relevant, successful campaigns and improve the consumer experience.”
The solution is geared toward consumer packaged goods (CPG) advertisers and retailers. CPG advertisers can drive increased awareness of new products and brands, while solidifying retailer relationships through identification of neighborhoods most likely to drive in-store traffic. Retailers will benefit from the ability to drive traffic and sales by targeting promotionally-responsive consumers who will also benefit from more personalized advertising, brand offerings, discounts/coupons and promotions. As Valassis continues to advance its data strategy and enhance its offerings through partnerships with organizations such as RetailMeNot, a leading savings destination, it increases its unique ability to deliver meaningful results to advertisers and consumers alike.
Learn more about the new Valassis Consumer Activation Score solution here.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.