Published Monday, Apr 17, 2017
LIVONIA, Mich., April 17, 2017: At the Industry Coupon Conference, Valassis, a leader in intelligent media delivery, will join forces with Albertsons Companies, focusing on how retailers can successfully market their private brands to activate consumers.
“Private Brands – A Winning Marketing Strategy” will be the topic of a Valassis-sponsored session at the 12th annual Association of Coupon Professionals (ACP) conference April 18-20 in Nashville, Tennessee. Bryn Banuelos, director, marketing, Own Brands at Albertsons Companies, will present a case study on an integrated marketing campaign to drive sales of its Own Brands products.
“We invested heavily in print and digital coupons to drive trial as well as in-store activation, creating pre-shop and in-store touchpoints,” Albertsons’ Banuelos said. Albertsons Companies Own Brands includes more than 10,000 products across 20 brands.
“As retailers invest in private brands, many are borrowing a page from what has helped traditional consumer packaged goods brands reach and activate consumers,” said Frank Kroger, Valassis vice president, client marketing. “Through print, digital and in-store promotions of private label brands, retailers can further influence consumers who now have more choices as well as price points on the store shelf.”
Approximately 98 percent of retailers use private brands to differentiate themselves, according to the Food Retailing Industry Speaks 2016 report. In addition, private label presents retailers an opportunity to drive margin and build a retailer’s value image among savings-minded consumers. According to Nielsen research, more than two-thirds of total U.S. households (70 percent) agree that store brands are a good alternative to name brands.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.