Valassis Acquires Reach Magazine, Accelerating Hyper-Local Footprint in 2017

Published Tuesday, Mar 21, 2017

Valassis Acquires Reach Magazine, Accelerating Hyper-Local Footprint in 2017

Expands In Cincinnati and Dayton

LIVONIA, Mich., March 21, 2017: Valassis, a leader in intelligent media delivery, announced today that Reach Magazine™ will join Clipper Magazine, the Valassis-owned company, further expanding its ability to serve the marketing needs of small business enterprises. Reach Magazine operates in the Cincinnati and Dayton markets and is distributed to approximately 861,000 households 12 times a year. The acquisition of Reach Magazine will also expand Valassis distribution into the Indianapolis, Indiana and Richmond, Virginia markets.

Valassis has been expanding into the local market since the acquisition of Clipper Magazine and Printed Deals in late 2015, followed by SuperCoups of Atlanta in August 2016, Clipper Marketplace Arizona in September 2016, and House2Home Showcase magazine in Arizona and California in November 2016. The acquisition of Reach Magazine builds upon this momentum, contributing to Valassis’ goal of growing its intelligent media delivery across the country, by offering highly effective hyper-local advertising solutions to help thousands of businesses reach consumers.

“Reach Magazine is another great addition to our business,” said Wayne Powers, Valassis chief operating officer. “It’s exciting to see the increased value our print and digital offerings are bringing to small and medium businesses as well as the relevant savings we are delivering to consumers.”

To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

Media Contact
Mary Broaddus