Valassis Launches RedPlum Chatbot to Assist Budget-Savvy Consumers in the New Year

Published Wednesday, Jan 25, 2017

Valassis Launches RedPlum Chatbot to Assist Budget-Savvy Consumers in the New Year

Free Direct-to-Consumer Bot Provides Easy, Instant and Safe Access to Credit Scores via Facebook Messenger

LIVONIA, Mich., Jan. 25, 2017: Valassis, a leader in intelligent media delivery, today announced it has introduced RedPlum® Chatbot to let consumers easily check their credit scores. By starting a conversation with RedPlum on Facebook® Messenger, consumers can instantly and safely access their TransUnion Vantage 3.0® credit scores any time – without affecting their credit.

Following increased holiday spend and kicking off a new year, savvy consumers are ready to get a grip on their finances. With 29 percent of consumers claiming chat is their preferred route of communication (versus phone and email), particularly millennials (37 percent), the RedPlum Chatbot caters to this preference. The bot helps streamline the process of obtaining a credit score through users’ preferred social and digital channels.

“It’s a new year and consumers are looking for ways to support their personal finance-related resolutions,” said Cali Tran, president, Valassis Digital. “The new RedPlum Chatbot empowers consumers with a data-driven solution, putting them in control of their credit scores, 24/7, through a familiar social messaging platform. It’s yet another way Valassis delivers value – by providing an easy-to-use tool that helps consumers manage their budgets and realize their purchasing power. Ultimately, it improves the way they plan, shop, buy and share.”

In particular, RedPlum Chatbot offers the following benefits:

  • Cost free – There is no cost to use the RedPlum Chatbot, and the process does not affect a user’s credit score. In addition, the bot never shares user information and utilizes encryption to protect consumer data.
  • Streamlined process – From start to finish, it takes about 60 seconds to retrieve a credit score and consumers can view their credit score as often as they like.
  • Score factors – Once a score is retrieved, consumers can view the key factors that are positively and negatively impacting their score.
  • Automatic updates and alerts – Users can opt-in to receive instant message alerts via Facebook Messenger when their credit score materially changes for any reason.

To access your credit score today via the RedPlum Chatbot, simply start a conversation with RedPlum on Facebook ( or go to via your mobile device.

About Valassis
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

Media Contacts
Mary Broaddus