Published Tuesday, Sep 13, 2016
LIVONIA, Mich., Sept. 13, 2016: Valassis, a leader in intelligent media delivery, is proud to announce Rebecca Schlachter, executive director, data and analytics, Valassis Digital, has been elected to the Interactive Advertising Bureau (IAB) Data Center of Excellence Board. The Data Center of Excellence is an independently funded and staffed unit within IAB founded to drive the “data agenda” for the digital media, marketing and advertising industry.
In her role, Schlachter will collaborate with other board members to develop industry best practices and standards, as well as define boundaries and increase value along the data chain for consumers, marketers and the ecosystem that supports them. She joins board members from other organizations including Acxiom and Integral Ad Science.
Schlachter has been on the edge of advanced data analytics for nearly 20 years, with a solutions portfolio that includes global brands like Microsoft and AIG to develop social media metrics, data-driven segmentations, catastrophe models and predictive algorithms. A social scientist by training, past experiences include visualization dashboards, dynamic scorecards and database development for Sun Microsystems, IBM, Vodafone and Boeing.
“Rebecca’s innovative approach to data-driven insights makes her a natural fit for the IAB Data Center of Excellence,” said Cali Tran, president of Valassis Digital. “Her dedication to the board will help shape the future of data for the digital media, marketing and advertising industry.”
Schlachter’s doctorate research focused on environment and behavior with the College of Architecture and Planning at the University of Colorado. She has been quoted and featured for social media expertise in various publications, including Bank Systems & Technology, Politico and the Wall Street Journal.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.