Published Thursday, Aug 4, 2016
SuperCoups Atlanta Joins Valassis as Part of Local Solutions Strategy
LIVONIA, Mich., August 4, 2016: Valassis, a leader in intelligent media delivery, announced today the acquisition of SuperCoups of Atlanta, an independently-owned mailer operating within the SuperCoups franchise system. Valassis is the franchisor and owner of the SuperCoups brand. In the Atlanta market, SuperCoups reaches nearly 200,000 households six times per year.
The company accelerated its expansion into the local market with the acquisition of Clipper Magazine in late 2015. The focus remains on growing a local footprint to continue strengthening its intelligent media delivery across the country.
“With this acquisition, we increase the value we offer our small and medium business clients and merchants with relevant, local offers we deliver to consumers,” said Wayne Powers Valassis chief revenue and operating officer.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.