Published Thursday, Jul 28, 2016
Desire to Save Doesn’t Vary by Income
LIVONIA, Mich., July 28, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that coupon use among the affluent continues to be strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.
Stemming from an in-depth survey of 1,000 consumers, 23 percent of whom were identified as affluent (household incomes of over $100K), the research also found that this group is highly receptive to digital and mobile offers.
Among affluent shoppers surveyed:
“All consumers care about saving, regardless of income level,” said Curtis Tingle, Valassis chief marketing officer. “Our study found that affluent shoppers are just as likely to take advantage of coupons as all consumers, as they still want to be smart about their spending. They are using both print and digital promotions, so in the age of omni-channel shopping, it is important that marketers use a balanced integrated media strategy to capture mindshare, build loyalty and drive both brick and mortar and e-commerce sales with affluent shoppers.”
For additional information on consumers’ shopping and savings behavior, including additional insights on the affluent consumer, please visit: http://valassis.com/landing-pages/download-2k16-coupon-intelligence-report.
To access an infographic capturing these affluent shopper insights, please visit: http://www.valassis.com/resources/infographics/item/160728/affluent-shoppers-possess-strong-coupon-habits
About the Coupon Intelligence Study
The Coupon Intelligence Study was conducted by global market research company Ipsos on behalf of Valassis and provides insight into consumers’ savings and shopping behavior within traditional consumer packaged goods (CPG) categories (food, over-the-counter medications, household items and health and beauty products).
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.