Valassis Apio Builds an Exclusive Targeting Connection Between Offline and Online Data Creates Industry-leading, Cross-channel Campaign Optimization Engine to Engage Consumers at Home and Throughout the Day

Published Monday, May 2, 2016



LIVONIA,  Mich. and NEW YORK, May 2, 2016 : Valassis, a leader in intelligent media delivery, launches Valassis Apio™ to holistically plan, target, deliver and measure cross-channel campaigns, allowing marketers to reach highly accurate audience segments with the most relevant promotional messages. To learn more about Valassis Apio and how it is helping brand marketers target consumers across multiple channels, visit http://www.valassis.com/valassis-apio.aspx.

Over the decades, Valassis has synthesized thousands of offline data points, including demographic, lifestyle and purchase behavior, to target the best households, neighborhoods and markets for efficient media delivery. Today, Valassis Apio merges this audience intelligence with real-time consumer data from digital devices to enhance precise targeting with digital and location-aware consumer behavior. The result is optimized cross-channel campaigns.

Our exclusive agreement with Dstillery provides billions of quality data signals daily from online and mobile app behaviors as well as locations. Dstillery's award-winning data science team has developed proprietary systems that distill massive data sets to identify patterns in consumer behavior, cleanse data for fraudulent or incorrect information and match devices through a proprietary probabilistic device-matching solution. 

Valassis connects this digital consumer behavior to physical audience segments, providing a holistic view of current and potential customers. By focusing on both online and offline consumer behaviors to guide the targeting footprint, Valassis Apio breaks the confines of traditional retail trade areas. This integrated audience intelligence identifies new home areas of opportunity and ensures brands stay connected to key prospects throughout the day at vital decision-making moments. Leveraging its extensive print and digital media portfolio, Valassis delivers optimal exposure and activation across the entire path to purchase.

"We are taking a thoughtful approach, delivering scalable, cross-channel campaigns based on actionable data and proven solutions," said Cali Tran, Valassis Digital President. "Valassis Apio provides our clients a new opportunity to precisely target audiences with relevant media on their real-world, real-time path to purchase."

"The always-connected consumer has opened the door for marketers to be much more effective in finding and reaching the right people with relevant messages," said Tom Phillips, CEO of Dstillery. "This intelligence is even more valuable when applied across media, connecting digital messaging with mail, offers, print, outdoor and other powerful media vehicles. Valassis and Dstillery are perfect partners to deliver this digital intelligence, reaching virtually all U.S. consumers on behalf of thousands of marketers."

Valassis Apio provides a complete view of consumers and their interactions across the digital and physical world.  At every step of a campaign, Valassis infuses data to optimize performance and then applies insights to refine future campaigns. Valassis Apio is the engine that powers intelligent media delivery. 

About Valassis  

Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.

About Dstillery
Dstillery is a trailblazer in big data intelligence.It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery's managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. For more information, visit www.dstillery.com.

Media Contacts

Mary Broaddus
Valassis
broaddusm@valassis.com
734-591-7375

Jenny Gardynski
PAN Communications
valassis@pancomm.com
617-502-4300